SKU: 35622480698

Iso Whey Clear - 400 g

Name: Iso Whey Clear - 400 g
Brand: lesnenettesduvin.com
SKU: 35622480698
Price: 30.90 USD
Availability: InStock
Rating: 4.3807 (2213 reviews)

$27.81 $30.90

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Description

Iso Whey Clear - 400 gWarum empfehlen wir BioTechUSA Iso Whey Clear? Du willst bei der Wirkung keine Abstriche machen, wrdest aber die cremige Konsistenz gern gegen ein frischeres Erlebnis tauschen? Zur klaren, leichten Textur von Iso Whey Clear kommen 21 g Eiwei laktose , zucker und glutenfrei. Nach dem Training tut es so gut, als wrdest du ein Erfrischungsgetrnk trinken und trotzdem arbeitet es als Isolat. Warum macht es so leicht schtig? Es ist einfach lecker und fhlt

Warum empfehlen wir BioTechUSA Iso Whey Clear?

Du willst bei der Wirkung keine Abstriche machen, würdest aber die cremige Konsistenz gern gegen ein frischeres Erlebnis tauschen? Zur klaren, leichten Textur von Iso Whey Clear kommen 21 g Eiweiß – laktose-, zucker- und glutenfrei. Nach dem Training tut es so gut, als würdest du ein Erfrischungsgetränk trinken – und trotzdem arbeitet es als Isolat. Warum macht es so leicht süchtig? Es ist einfach lecker und fühlt sich gut an, es zu trinken!

8 Geschmacksrichtungen, 8 erfrischende Erlebnisse 🍹

🍏 Grüner Apfel, der erfrischende Schwung Ein frisches, leicht säuerliches Geschmacksprofil, das dich sofort belebt und ein spürbar spritziges Gefühl hinterlässt.
🍒 Kirschbonbon, spielerischer Genuss Ein süßlicher, nostalgischer Charakter, der mühelos die Welt deiner liebsten Kindheitsgeschmäcker heraufbeschwört.
🌵 Kaktusfeige, die mutige Frische Ein von Lateinamerika inspirierter Geschmack, der zugleich erfrischend und charakterstark ist – der perfekte Begleiter nach dem Training.
🍑 Pfirsich-Eistee – der Klassiker neu gedacht Eistee im modernen Gewand: der vertraute, beliebte Geschmack, zu dem man immer wieder gern zurückkehrt.
🍉 Wassermelone – der frischeste Moment des Sommers Ein zeitloser Klassiker mit ikonischem Geschmack, der Sie garantiert begeistert.
🍍 Fruits tropicaux – l’essence de l’exotisme Eine reichhaltige, vielfältige Fruchtkomposition, die Sie im Handumdrehen in wärmere Gefilde entführt.
🥭 Mango, der Geschmack von Sonnenschein im Glas Reife, sanfte Tropenstimmung, die angenehm leicht ist und dich mit jedem Schluck auftankt.
🫐 Himbeer-Brombeere, die fruchtige Harmonie Das Zusammenspiel der beiden Beeren macht mit vollen Aromen und einer angenehmen Balance jeden Genuss zum Erlebnis.

Protein ist das Fundament der Ernährung, das täglich ergänzt werden muss. Es hilft, deine Muskeln und Knochen zu stärken, aber der Körper speichert es nicht, daher muss es kontinuierlich bereitgestellt werden. Für den Erhalt und Aufbau der Muskulatur ist es unerlässlich, da es einer der wichtigsten Bausteine deines Körpers ist. Umso wichtiger ist die Qualität des Proteins, das du deinem Körper zuführst.

Für deine Muskeln
Für deine Knochen
Für deine Gesundheit

Wir machen dir den Proteinkonsum leicht!

Molkenproteinisolat-Basis
Molkenproteinisolat verfügt über eine außergewöhnlich hohe Proteinkonzentration von 90 % – bei minimalem Fett- und Kohlenhydratgehalt. Außerdem bietet es ein vollständiges Aminosäurespektrum, einschließlich BCAAs (Leucin, Isoleucin, Valin), die für Muskelaufbau und Regeneration entscheidend sind, da diese Aminosäuren eine grundlegende Rolle bei der Proteinsynthese spielen.

Raffiniertes Geschmacksprofil, klare Textur
Sorgfältig abgestimmter Geschmack, der die Proteinergänzung so wirken lässt, als würdest du einfach an deinem Lieblingsgetränk nippen. Nicht cremig, nicht dickflüssig, kein Turbo-Shake: Dieses Protein sieht aus und wirkt wie ein frisches Getränk – und liefert trotzdem als Isolat ab.

Ideal auch, wenn du Laktose vermeiden möchtest
Das Molkenproteinisolat, das die Basis von Iso Whey Clear bildet, ist dank spezieller Filter- und Reinigungstechnologien laktosearm. Viele Menschen mit Laktoseempfindlichkeit können es ebenfalls konsumieren – dadurch wird unser Produkt für einen größeren Personenkreis geeignet. Bequeme, unkomplizierte und erfrischende Proteinergänzung – auch bei Empfindlichkeit.

Ergänzt mit einem grünen Mikronährstoff-Boost
Chlorella-Pulver ist eine Süßwasseralge, reich an Protein und Nährstoffen. Es unterstützt die Ergänzung der täglichen Proteinaufnahme und trägt zur Aufrechterhaltung einer normalen Muskelfunktion bei. Eine hervorragende Zutat als Teil einer ausgewogenen, gesunden Ernährung.

Was enthält BioTechUSA Iso Whey Clear Protein Isolat Pulver?

Cherry Candy

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1479 kJ/ 348 kcal	18%	370 kJ/ 87 kcal
Fett	0,7 g	1%	<0,5 g
- davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	1,2 g	<1%	<0,5 g
- davon Zucker	<0,5 g	<1%	<0,5 g
Eiweiß	84 g	168%	21 g
Salz	<0,01 g	<1%	<0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Laktosefrei: <0,1 g Laktose/100 g im verzehrfertigen Produkt, mit Wasser zubereitet.
Zuckerfrei: ≤0,5 g Zucker/100 ml trinkfertiges Getränk, mit Wasser zubereitet
Glutenfrei: ≤20 mg Gluten / kg trinkfertiges Getränk, mit Wasser zubereitet.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Grüner Apfel

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1499 kJ/ 353 kcal	18%	375 kJ/ 88 kcal
Fett	0,7 g	1%	<0,5 g
-davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	1,2 g	<1%	<0,5 g
-davon Zucker	<0,5 g	<1%	<0,5 g
Eiweiß	85 g	170%	21 g
Salz	0 g	0%	0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Himbeer-Brombeere

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1436 kJ/ 344 kcal	17%	366 kJ/ 86 kcal
Fett	0,7 g	1%	<0,5 g
-davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	<0,5 g	<1%	<0,5 g
-davon Zucker	<0,5 g	<1%	<0,5 g
Eiweiß	84 g	168%	21 g
Salz	0 g	0%	0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Kaktusfeige

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1492 kJ/ 351 kcal	18%	373 kJ/ 88 kcal
Fett	0,7 g	1%	<0,5 g
-davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	1,2 g	<1%	<0,5 g
-davon Zucker	<0,5 g	<1%	<0,5 g
Eiweiß	85 g	170%	21 g
Salz	0 g	0%	0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Mango

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1485 kJ/ 350 kcal	18%	371 kJ/ 87 kcal
Fett	0,7 g	1%	<0,5 g
-davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	1,6 g	<1%	<0,5 g
-davon Zucker	<0,5 g	<1%	<0,5 g
Eiweiß	84 g	168%	21 g
Salz	0 g	0%	0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Pfirsich Eistee

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1507 kJ/ 355 kcal	18%	377 kJ/ 89 kcal
Fett	0,7 g	1%	<0,5 g
- davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	3,1 g	1%	0,8 g
- davon Zucker	0,8 g	<1%	<0,5 g
Eiweiß	84 g	168%	21 g
Salz	0,01 g	<1%	0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	398 mg
L-Isoleucin•	1220 mg
L-Leucin•	2242 mg
L-Lysin	1949 mg
L-Methionin	499 mg
L-Phenylalanin	678 mg
L-Threonin	1372 mg
L-Tryptophan	363 mg
L-Valin•	1180 mg
	9901 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	532 mg
L-Cystein	676 mg
L-Glutamin und L-Glutaminsäure	3664 mg
L-Prolin	1172 mg
L-Tyrosin	631 mg
	6675 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1016 mg
L-Asparagin und L-Asparaginsaure	2270 mg
Glicin	380 mg
L-Serin	1008 mg
	4674 mg
•Gesamt BCAAs: 4642 mg

Tropische Früchte

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1503 kJ/ 354 kcal	18%	375 kJ/ 88 kcal
Fett	0,7 g	1%	<0,5 g
-davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	5,1 g	2%	1,3 g
-davon Zucker	0,5 g	<1%	<0,5 g
Eiweiß	82 g	163%	20 g
Salz	0,02 g	<1%	<0,01 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	384 mg
L-Isoleucin•	1176 mg
L-Leucin•	2163 mg
L-Lysin	1880 mg
L-Methionin	481 mg
L-Phenylalanin	653 mg
L-Threonin	1324 mg
L-Tryptophan	350 mg
L-Valin•	1138 mg
	9549 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	513 mg
L-Cystein	652 mg
L-Glutamin und L-Glutaminsäure	3535 mg
L-Prolin	1131 mg
L-Tyrosin	609 mg
	6440 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	980 mg
L-Asparagin und L-Asparaginsaure	2189 mg
Glicin	367 mg
L-Serin	973 mg
	4509 mg

Wassermelone

Portion: 25 g, Portionen pro Verpackung: 16
Nährwertkennzeichnung	100 g	RM (100 g)**	25 g
Brennwert	1501 kJ/ 353 kcal	18%	375 kJ/ 88 kcal
Fett	0,7 g	1%	<0,5 g
- davon gesättigte Fettsäuren	0,3 g	2%	<0,1 g
Kohlenhydrate	2,7 g	1%	0,7 g
- davon Zucker	0,5 g	<1%	<0,5 g
Eiweiß	84 g	168%	21 g
Salz	0,01 g	<1%	<0 g
**Referenzmenge für einen durchschnittlichen Erwachsenen.

Gesamter Aminosäurengehalt in 1 Portion

ESSENTIELLE AMINOSÄUREN (EAA)
L-Histidin	393 mg
L-Isoleucin•	1205 mg
L-Leucin•	2215 mg
L-Lysin	1926 mg
L-Methionin	493 mg
L-Phenylalanin	670 mg
L-Threonin	1356 mg
L-Tryptophan	359 mg
L-Valin•	1166 mg
	9783 mg

SEMI-ESSENTIELLE AMINOSÄUREN (EAA)
L-Arginin	526 mg
L-Cystein	669 mg
L-Glutamin und L-Glutaminsäure	3621 mg
L-Prolin	1158 mg
L-Tyrosin	624 mg
	6598 mg

NICHT-ESSENTIELLE AMINOSÄUREN (NAA)
L-Alanin	1004 mg
L-Asparagin und L-Asparaginsaure	2243 mg
Glicin	376 mg
L-Serin	996 mg
	4619 mg
•Gesamt BCAAs: 4586 mg

Wie muss man Iso Whey Clear einnehmen?

VERZEHREMPFEHLUNG:: Mischen Sie in einem Shaker 1 Portion (25 g) Produkt mit 300 ml Wasser. Verwenden Sie eine genaue Waage, um die Dosis abzuwiegen. Vor dem Verzehr warten, bis sich der Schaum gelegt hat.

Zutaten

Cherry Candy

Molkenproteinisolat (Milch) 96%, Aromen, färbendes Lebensmittelkonzentrat [Schwarzmöhren-Konzentrat, Säuerungsmittel (Citronensäure)], Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)], Säuerungsmittel (Citronensäure).
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Grüner Apfel

Molkenproteinisolat (Milch) 97%, Aromen, Säuerungsmittel (Apfelsäure), Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glukosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)], Chlorella-Algenpulver (Chlorella sp.).
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Himbeer-Brombeere

Molkenproteinisolat (Milch) 96%, Aromen, Kokosfett-Zubereitung [ganz gehartetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glukosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Säuerungsmittel (Citronensäure), färbendes Lebensmittelkonzentrat [Schwarzmöhrenkonzentrat, Säuerungsmittel (Citronensäure)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)].
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Kaktusfeige

Molkenproteinisolat (Milch) 97%, Aromen, Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Chlorella-Algenpulver (Chlorella sp.), Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)], Säuerungsmittel (Citronensäure).
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Mango

Molkenproteinisolat (Milch) 96%, Aromen, färbendes Lebensmittelkonzentrat [Karottenwurzelkonzentrat, Säuerungsmittel (Citronensäure), Antioxidationsmittel (stark tocopherolhaltige Extrakte)], Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)], Säuerungsmittel (Citronensäure).
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Pfirsich Eistee

Molkenproteinisolat (Milch) 96%, Aromen, instant Schwarzer Tee (Camellia sinensis) Blatt Extrakt, Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)].
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Tropische Früchte

Molkenproteinisolat (Milch) 94%, Aromen, färbendes Lebensmittelkonzentrat (Karottenwurzelsaftkonzentrat), färbendes Lebensmittelkonzentrat [Karottenwurzelkonzentrat, Säuerungsmittel (Citronensäure), Antioxidationsmittel (stark tocopherolhaltige Extrakte)], Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)].
Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Wassermelone

Molkenproteinisolat (Milch) 96%, Aromen, färbendes Lebensmittelkonzentrat [Schwarzmöhren-Konzentrat, Säuerungsmittel (Citronensäure)], Kokosfett-Zubereitung [ganz gehärtetes Kokosfett, Magermilchpulver, Emulgatoren (E471, E472a), Glucosesirup, Saccharose, Milcheiweiß, Stabilisator (Kaliumphosphate)], Süßungsmittel (Sucralose), Schaumverhüter [Schaumverhüter (Dimethylpolysiloxan, Siliciumdioxid)]. Hergestellt in einem Betrieb, in dem Eier, Soja, Erdnüsse, Schalenfrüchte, Sellerie, Fisch, Krebstiere und Schwefeldioxid bearbeitet werden.

Shipping Notes

Free Standard Shipping on $100+ Orders to the USA.
Except Preorder products are shipped in 48 hours.
Delivery to the USA:

Standard Shipping : 3-10 business days

If time is of the essence, please consider selecting expedited delivery for faster service.

Exchange/Return Notes

We offer a 30-day return/exchange service after receiving.
Final sale items are not eligible for returns or exchanges.
To process your return/exchange, please contact us at [email protected]
Please click here for more details>>> Return & Exchange Policy

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Dr.C.J.Singh.Wallia

San Leandro, US

★★★★★ 5

An Excellent Primer on Novel-Writing

Format: Paperback

WIRED FOR STORY By Lisa Cron Reviewed by C J Singh (Berkeley, California) Excellent Primer on Novel-Writing In Berkeley, California, we happily have access to four independent bookstores that display literary novels and creative-writing craft books. Browsing, I picked up two books by Lisa Cron on using "Brain Science" for writing fiction. The jacket quote by Caroline Leavitt rivetted my attention: "I'd never consider writing a novel without Lisa's input, and neither should you." As a longtime fan of Leavitt's novels "Is This Tomorrow," " Pictures of You, " "Girls in Trouble," I looked up Stanford Continuing Education where Leavitt regularly teaches online courses. As a Stanford Alumnus (Psychology PhD), I've taken several on-campus and online workshops on fiction-writing. While still at the bookstore, I promptly signed up for Leavitt's soon-to-begin course that uses two coaching books: Cron's Wired For Story and John Truby's The Anatomy of Story. I'm familiar with Truby's book and its nine excellent exercises. See my detailed review on amazon: https://www.amazon.com/review/R29NU7U6LAHGBV/ Here's my review of Lisa Cron's "Wired For Story" "WIRED FOR STORY' presents a unique, distinguishing feature among fiction-writing primers: throughout its text, the author includes excerpts from the published works of leading contemporary brain-scientists that validate the principles of narrative craft. Cron explains the principles of narrative craft in twelve well-organized chapters that focus on theme, the protagonist's issue, characters' bios, points of view, rising conflicts, subplots, suspense, reveals, and the arc from setup to payoff. At the beginning of each chapter, she presents sentences in italics that illuminate the cognitive-science underpinnings of narrative craft. Examples follow. "Cognitive Secret: When the brain focuses its full attention on something, it filters out all unnecessary information. Story Secret: To hold the brain's attention, everything in a story must be there on a need-to-know basis" (page 23). . "Cognitive Secret: Everything we do is goal directed and our biggest goal is figuring out everyone else's agenda, the better to figure out our own. Story Secret: A protagonist without a clear goal has nothing to figure out and nowhere to go" (p 65) . "Cognitive Secret: It takes long-term, conscious effort to hone a skill before the brain assigns it to the cognitive unconscious. "Story Secret: There's no writing; there's only rewriting" (p 219). Also remarkable are sentences in bold that challenge advice offered in some writing-craft workshops and books. Examples follow. "Myth: Write What You Know. "Reality: Write What You Know EMOTIONALLY" (p 62). . "Myth: Sensory Details Bring a Story to Life." "Reality: Unless They Convey Necessary Information, Sensory Details Clog a Story's Arteries" (p 118). . "Myth: `Show, Don't Tell' Is Literal - Don't Tell Me John Is Sad, Show Him Crying. "Reality: `Show, Don't Tell Is Figurative - Don't Tell Me John Is Sad, Show Me WHY He's Sad" (p 152). Has the author introduced a Myth of her own? I am afraid so. On page 57, "No matter whose point of view you're writing in, you may be in only one head per scene." In my opinion, the Reality is: No matter whose point of view you're writing in, you may be in only one head per PARAGRAPH. This is the new reality -- virtually every fiction-readers' perception has been reshaped by watching films and TV dramas that imply the camera engaged in frequent head-hopping in a scene. At the end of each chapter, Cron presents a concise series of checkpoints to remind the readers while they develop their work-in-progress. Throughout, she includes many examples from literary works and films. Literary works like Gabriel Marquez's "Love in the Time of Cholera," Margaret Mitchell's "Gone with the Wind," and Caroline Leavitt's "Girls in Trouble." Films like "It's a Wonderful Life," "Vertigo," and "American Graffiti." An inspiring citation for writers: " `Recent breakthroughs in neuroscience reveal that our brain is hardwired to respond to story.... It turns that a powerful story can have a hand in rewiring the reader's brain -- helping empathy, for instance - `which is why writers are, and always have been among the most powerful people in the world'. " (On p 239 of Endnotes is the specific citation of three scientists' 2009 article "On Being Moved by Art: How Reading Fiction Transforms the Self" in the Creativity Research Journal vol. 21, no.1 ) WIRED FOR STORY fully earns its title with its numerous citations of recent contributions of neuroscience that validate narrative craft. Examples of cited works included are: V. S. Ramachandran's "The Tell-Tale Brain: A Neuroscientist's Quest for What Makes Us Human"; Michael Gazzaniga's "Human: The Science Behind What Makes Your Brain Unique; and Steven Pinker's "How the Mind Works." These stellar books illuminate the nexus between art and science; their shining light reflects on Lisa Cron's book as a five-star primer for novel-writing.

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Reviewed in the United States on March 7, 2020

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Matt M

Carnegie, US

★★★★★ 5

Will reading Wired for Story really make you smarter?

Format: Paperback

In my 36th year as a would-be and penniless writer, I found myself exiled to a dark rough and tumble city in the Far West, guns blazing as a steely-eyed wordslinger for hire. But then one day I stumbled upon Lisa Cron's book Wired for Story. The book's title had my curiosity. A few sample pages later grabbed my attention and has held it ever since. But the price wasn't right for a poor, humble English teacher living in China upon a Chinese salary. I had bills to pay, a mistress to please, and habits to feed. It seemed to me that Amazon.com was colluding with other dark powers to suck humanity dry; why else would they charge more for a digital book than its paper copy? But then I heard ghostly voices, the cinematic intonations of Morpheus telling me to choose between the red and blue pill; Obiwan Kenobi, "Use the Force"; Nike commercials, "Just Do It!"; and other such shadows flickering upon the wall of my TV room. Even this very particular retail website seemed to whisper across all the vastness of cyberspace, reminding me of my destiny via a personalized showcase of products, that I was not just born to buy... So I added it to my cart. About a download and two chapters later I found that I was still happy after the post-purchase buzz ran its course. This book should be required reading for all writers - and anybody else seeking an inoculation against the raging pandemic of competing narratives spewed out from marketers, pundits, prophets, and others posing as guardians of the truth - most of whom seem to be more enraptured than enlightened. For writers though, Wired for Story is quite different from other "how to" books, as Lisa Cron approaches the craft of storytelling from a neuroscientific point of view. She makes the case that writers aren't just entertainers: they are some of most powerful shakers and shapers of human perception. So if storytellers are like snake oil salesmen, then what is the difference? Both seem to be highly skilled in crafting story, using imagery, and evoking emotions, memories, desires. The difference is all about marketing. Salesmen claim to have knowledge, skills, and expertise, that they, and they alone have whatever it takes to get the facts right and fix things. They market their brands cloaked in story, as if they have a monopoly on truth, or at least the can-do spirit and problem-solving experience needed to improve the economy, save the world, whatever. It doesn't matter that time and time again reality proves them wrong; they will always have another story to spin. The difference between those who would use the power of story to express themselves versus those who would use it for personal gain is, perhaps, a fine red line marking the shadowy borders of between ethics and morality. Storytellers differ because they use words to hook audiences and manipulate a willing reader's central nervous system. They make no claims to knowledge or expertise. Indeed, fiction writers will be first to emphasize their work is fictional, and not based on any real life events or people. Their best writing leaves readers thinking, questioning, minds opening, empathizing, expanding their worldviews, the list goes on almost ad infinitum. Storytellers speak for themselves and let audiences think for themselves; pundits speak for others and tell audiences what to think. What's more, the art and craft of story, as well as the talent and hard time in solitary confinement required for their honing, is estimated to take an average storyteller at least 1,000,000 words or 10,000 hours - not including all the reading, language arts development, and life experience necessary to get to a point one needs to seriously embark on such a ludicrous and un-economical vocation. This means that fiction writers who risk everything for dubious prospects of financial reward must have something else driving them - and a good day job. A presidential candidate though, who has genuinely done the time, and crafts speeches with the skill of a poet or bard, should hypothetically have the critical thinking background, moral authority, and empathy to be a great leader. But in the final analysis, actions contradict words; their ability to spin tales proves the old universal theme that the pen is mightier than the sword. Now when I finish Wired for Story sometime this week, I will be one step further on this endless quest to actually sell stories for a living (i.e. stories fit for the fiction aisle of an actual bookstore, not a review for an online retailer). Until then, I'm probably just a hypocrite acting as if a single book alone makes a smarter man, when in fact I know little of anything (which is why I became a writer in the first place) -- or maintaining such a humble pretense. But I don't know myself well enough to be certain. That kind of exploration would be a whole other story - but it would be unsafe to say that I lived happily ever after reading this book. The End

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Reviewed in the United States on October 11, 2012

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Chelsea, US

★★★★★ 4

A Cheeky Novel about writing cheeky novels

Format: Paperback

Wired for Story is a book full of solid, albeit basic, advice for story tellers, and in particular writers trying to develop their craft. It succeeds in some areas while falls down in others, however I found it solid and well written overall. Where it succeeds is in its brevity and clarity. The author gets right to the point and even provides short lists at times of what to do and how to do it. Her writing is also peppered with cheeky humor which is humorous in a thats-almost-funny kind of way that is refreshing compared to the textbook style adopted by many how-to-write books. Where the book fell down, for me, was in its limited examples and scope. It really felt like the author was addressing romance writers, for the most part. I could think of a few counter examples to some of her rules, although one would have to leave the romance genre for those to work. But for a 230 page book, that is minor discrepancy. The second thing I noticed, which has already been pointed out by others, is that the brain science was limited. In fact, it was mostly only refereed to in footnote. Personally, that was fine with me, but I could see why it made others feel misled (it is in the title, after all).

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Reviewed in the United States on December 5, 2014

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Martijn13Maart1970

San Leandro, US

★★★★★ 5

Unfortunately yet another one to add on the pile of writing books!

Format: Paperback

I say 'unfortunately another good book on writing' since I have been reading many books on the topic and each time I think I have read it all by now, pfff, but then another one like this comes along. But hey, it is fun to read about writing and especially if you get something useful and new out of it. Always worth the money. Why the accolades for this book? All the information on characters, plot, details etc, how they work and why they are important, is not new. You find them in many reading books, especially from Reader's and Writer's Digest series. I would especially recommend the books on plot and structure by James Scott Bell. Yet this book Wired For Story is not redundant, since it is unique in both the focus on the familiar subjects like what story is, the importance of details, details versus generics, how events affect a character etc. The approach of using brain science shows in a compelling way why all the stuff in the book (and for that matter, the classic theory on writing) is there for a reason, since it has evolved out of how we humans seem to perceive a story. Interesting though, a lot of rules like 'write about what you know' are shown to be myths. Of course, in the end it is you as a reader that has to decide what works for you, but you will find new things here and that is always good. If you are thinking about writing a story, this book can give you a very sharp focus on what to think about before you start. Or, like me, when you have a draft, and you want to get to the 'real story' behind it to come forward, this work gives you a very transparent way to get better clues as to what stays and what has to go. It is also entertaining and easy to read, so, all I can say is, yet again a book on writing you cannot afford to miss! I just added some extra information: I loved the humor and wisdom of the writer. She has worked for years reading manuscripts and she does know her stuff, and I liked her tone, which was both realistic but also fun! How many times have you read a reference work and actually had to laugh? But this book was also profound on many story issues. Many common writing rules are, as I said before, shown to be myths and more importantly, why this is so. I have read for instance so often that you should have some sensory info on every page, but, as I thought myself and I am not the only one: although this makes things more lively, it should only be there if the story would dictate it! The book has many more things like these. I have compiled a collection of notes I took from all the many many books on writing so I measure new books on writing in how much text I copied and pasted to look at again and this book has given me lots, so 5 stars and I hope we will see more of this author again! I also recommend the book by James Scott Bell on plot and structure which you can find here

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Reviewed in the United States on October 28, 2012

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C. F. King

Natrona Heights, US

★★★★★ 5

Great book

Format: Kindle

I have been an author for decades and published 4 books. I've been an editor for over a decade and this book is perfect for seasoned and new writers. It certainly made me take a new, long look at the latest book I'm busy with. I think it's great for getting one focused on the important points. I loved it. There wasn't too much about how the brain works to bore one or make it feel like a technical book on neuroscience. I found her writing style amusing and entertaining. I will definitely recommend it to all my clients and writing friends. There was nothing in the book I didn't know, but this book forces one to focus on the bigger picture. It doesn't matter how accomplished one is as a writer, one can always learn more. And I certainly did with this book. So, thank you, Ms. Cron. I saw the negative three or fewer star comments and can only think the commentators didn't see what the author was actually trying to convey. It's a classic lesson in the KISS method (keep it simple stupid) and I loved it. This isn't a full-on, in-depth analysis of every part of the craft of writing, as many seemed to expect, that would take 12 full books or more. This is also not only for beginners as some suggest. To them I would say, don't let hubris cloud your ability to write better--think beyond that--read the book again. I think the book serves as an excellent reference to keep us on track when we lose the plot, so to speak. Seasoned writers can get quite jaded and write almost on auto-pilot at times--not good. Thank you, Ms. Cron, for putting me back on track and making me excited to re-write and re-edit my latest book, my first YA fantasy, for the zillionth time. I was out of my comfort zone with this book and feeling a bit overwhelmed and unsure. Wired for Story has me fired up to go forth and do this. I highly recommend this book, especially for seasoned writers.

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Reviewed in the United States on January 26, 2018