Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)
SKU: 11607557605

Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)

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Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles of psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts's law, Jakob's law, and Hick's law
  • Ethical implications of using psychology in design
  • A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

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SKU: 11607557605

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My Golden Retriever’s favorite
We’ve owned lots of toys and balls. This specific version (in blue) has been her absolute favorite. She’s about 72lbs and chews on this thing regularly with no visible damage. We actually own about 6 of them because they have a tendency to go missing underneath furniture and in the yard. We have two of the orange colored ones but she doesn’t like those nearly as much which I assume is because the blue is easier to see in the grass. Other than that…They bounce really well and also whistle a little when you throw them hard enough. I hope they never stop making these.
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doesn't whistle as loud as other chuckit balls I've seen, but a good ball.
makes some noise, but I've seen (and played with) others at the dog park that whistle much louder than the 1 I got. all Chuckit balls... so, just this one I'm betting. but it flys good and the dog loves to chase it. he chews it a fair bit as well and the ball has not taken much damage from him (lab mix) or others that have had a go at it. I'll likely buy another at some point ... just wish it was a little louder when flying.
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Blue ball, my dog likes blue.
Just a ball right? Evidently not! My dog won’t chase an orange chuck it ball or the glow in the dark ball- only the blue one 🤷🏼‍♀️
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I wanted a blue ball
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