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Description
The Ultimate Guide to Sports MarketingSports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing dealsBinding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 04/11/2001
ISBN: 9780071361248
Pages: 315
Weight: 1.50lbs
Size: 9.28h x 6.31w x 1.23d
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★★★★★ 4
Good for Travel
Very nice shirt. Well-made and easy to maintain. Perfect for travel. Excellent for the price.
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Reviewed in the United States on October 14, 2025
★★★★★ 5
Boyfriend loves these
Bought these for my long torso boyfriend and surprisingly they fit him great! The price was great, he liked them so much, we bought him 3 in different colors :) It's a silky but comfortable style shirt. Washes great.
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Reviewed in the United States on November 26, 2025
★★★★★ 5
Looks good. Comfortable
Well designed and constructed
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Reviewed in the United States on November 18, 2025
★★★★★ 5
GOOD VALUE
Why did you pick this product vs others?:
SIMPLE. CHEAP. GOOD QUALITY
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Reviewed in the United States on July 3, 2025
★★★★★ 5
Husband approved.
Size: XX-Large, Color: Navy
My husband liked this shirt. The material is comfortable and the collars stay crisp looking. He will buy another one soon.
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Reviewed in the United States on July 20, 2025