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Description
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They DoWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.Binding Type: Paperback
Publisher: Crown Business
Published: 07/17/2007
ISBN: 9780767920575
Pages: 213
Weight: 0.45lbs
Size: 8.10h x 5.50w x 0.80d
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4.1 ★★★★★
Based on 143 reviews
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Product Reviews
★★★★★ 1
Unreliable product be careful
Size: King (Pack of 1), Size: King (Pack of 1)
I bought this pillow and loved it. King size and firm. I bought another one and it is less firm and smaller in length (as seen here) and not at all to the quality onto first one. I’d be careful and check these if buying. Very disappointing experience
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Reviewed in the United States on January 25, 2025
★★★★★ 3
A little misleading
Size: King (Pack of 1)
Overall, it is comfortable. However, I ordered a king sized which is 36" long, but this pillow is only 33". That's somewhere between a queen and kind size. Second, it is not a medium firm. It is more toward soft and lets the head drift down close to the mattress level Over time, you may have neck problems. Time will tell.
Update: It is great! My neck feels better and I sleep better. There is still a little odor, but it's not a problem. I recommend this pillow.
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Reviewed in the United States on March 15, 2025
★★★★★ 5
Solid and Firm, but not too Firm
Size: Standard (Pack of 1)
Great pillow, best I ever put my head against!
Not too high, not too firm, do not recommend for stomach sleepers, but I am mostly a back sleeper. It is also heavy enough to support your head.
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Reviewed in the United States on May 5, 2024
★★★★★ 4
⭐️⭐️⭐️⭐️ Adjustable and Better Than Most I’ve Tried
Size: Standard (Pack of 1)
I’m a really tough pillow critic and have a hard time finding one I actually like. With that said, this pillow was better than a lot of others I’ve tried—mainly because you can remove some of the latex shavings to adjust the firmness. I ended up taking out about 20% (do it over a big trash can because the shavings can get messy!).
When it arrived it was too firm for me, which is why I had to take some filling out. Even after adjusting it, it’s still not my absolute favorite pillow, but I do use it every night as a “hug” pillow and it works great for that. I think people who aren’t as picky as I am will probably really enjoy it, especially since you can customize the amount of latex to get it just right.
I’d give it 3.5 stars, but rounded up to 4.
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Reviewed in the United States on November 15, 2025
★★★★★ 5
Good Value Latex Pillow
Size: Standard (Pack of 1)
Most latex are horribly expensive and smell strongly. This pillow good for a side sleeper, little odor, med firm.
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Reviewed in the United States on August 29, 2024