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Description
Emotional Design: Why We Love (or Hate) Everyday ThingsWhy attractive things work better and other crucial insights into human centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human centered design, showing that good design demanded that
Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Binding Type: Paperback
Publisher: Basic Books
Published: 05/01/2005
ISBN: 9780465051366
Pages: 272
Weight: 0.45lbs
Size: 7.90h x 5.20w x 0.80d
Review Citations: Ingram Advance 05/01/2005 pg. 126
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Happy with them
I'm putting up shelves around my bed for my books, and so far, the first shelf is holding nicely with these brackets. They seem pretty sturdy and were easy to install with the screws and anchors that came with it. I measured out where i wanted the brackets on the board and then screwed them to it. I then held it against the wall and used a level to make sure it was level, then put a screw in the middle bracket to hold it level while i marked the rest of the screw holes. I did this all by myself, but it would've been a lot easier to do with two people. I plan to buy more and put up more shelves
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Reviewed in the United States on September 3, 2024
★★★★★ 5
Nice & Sturdy
Got these for shelves in my garage. Nice and sturdy, a bit heavy but was exactly what I was looking for. Shipped fast
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Reviewed in the United States on September 25, 2025
★★★★★ 5
Fantastic Product
I bought these hangers to mount my speakers. They are heavy duty, has a curl at the end to keep the speakers from falling off, and I was able to mount them and have clearance underneath. Awesome!!
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Reviewed in the United States on November 7, 2024
★★★★★ 4
Does it's purpose with style
We used these in our pantry and dining room for shelves and they turned out well. The only reason they are hard to install is because of the design (which is very nice) so it is worth it. It just takes time when you you are hanging the shelves, to do it correctly. While they can hold a lot, we realized that a bunch of cans or jars cannot go on these shelves. Luckily we had another option for heavy items (Example: We had about 40ish pounds of cans/jars on a 1x12 board that is 33 inches long with 2 of these brackets...and it was too much). If you do not need to hold a lot of weight, these shelves are a for sure, for the price and quality. If you NEED they for something heavy, then you probably will have to go with something more practical from a hardware store. We LOVE them for our pantry!
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Reviewed in the United States on March 28, 2020
★★★★★ 5
Worked as intended
Hubby used these to mount a shelf above a long span of windows. They worked great and allowed a clean visual appearance.
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Reviewed in the United States on December 7, 2025
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