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Description
Revenue Management: Hard-Core Tactics for Market DominationFrom the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash and burn methods
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Binding Type: Paperback
Publisher: Currency
Published: 12/29/1997
ISBN: 9780767900331
Pages: 288
Weight: 0.60lbs
Size: 8.34h x 5.50w x 0.80d
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4.2 ★★★★★
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Product Reviews
★★★★★ 4
Good product misleading size.
Size: Small (Pack of 1), Color: Blue
Really disappointed about the size. It is way too small for my berniedoodle. He still likes it for play but I’m afraid he might swallow it. It’s very sturdy tho and is chew resistant. I guess I didn’t pay attention to the size. Looked big in the picture.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Must have item for dogs!!!
Size: Medium (Pack of 1), Color: Pink
The puppy kong is a must have item for every new puppy owner. Super cute!! They usually will last forever (unless you have a super chewer then you need the black one). Great value!! Keeps the puppy busy and entertained. Especially when frozen. Google and the Kong website have tons of recipes. I tend to stick with a little bit of kibble some mashed banana and peanut butter. Also, good options are jars or pouches of baby food just make sure you check the label to ensure there is nothing toxic to dogs in it. More options are kibble soaked in water or broth, pumpkin puree, green beans and carrots. I could go on forever. If you own a dog, a Kong is a must have! I always have two ready to go. And they are dishwasher safe!
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Reviewed in the United States on January 19, 2026
★★★★★ 5
Keeps her occupied!
Size: Extra Small (Pack of 1), Color: Pink
It works very well when sruffed with a healthy, soft treat. It keeps our little teething scamp busy for a while and stops her from chewing on household items including her humans!
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Reviewed in the United States on May 10, 2026
★★★★★ 5
Teeny Tiny Terrific Toy
Size: Extra Small (Pack of 1), Color: Pink
Perfect for a mini puppy! So teeny tiny; it cracks me up looking at it!! However, my little dog (10 week old Cavapoo) absolutely loves playing with it! It’s her fav! You can stuff 2-5 tiny treats in it to keep puppy occupied and focused.
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Must have for a young puppy
Size: Small (Pack of 1), Color: Blue
Very helpful for our young puppy. Cleaning it isn't the easiest, but cleaning advice is easily found online and it's worth the hassle to have a durable lasting toy around
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Reviewed in the United States on May 29, 2026