SKU: 61146189550

A Design Space for Pervasive Advertising on Public Displays

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Description

A Design Space for Pervasive Advertising on Public DisplaysToday, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main

Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges.

The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.

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SKU: 61146189550

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Lake Worth, US
★★★★★ 5
Beautiful Watches
Color: F-Rose Gold
I ordered three of these watches! They were delivered promptly. The seller was very responsive with my question regarding delivery as I wanted to receive them before my birthday of August 29th. As soon as I saw them I knew I made the right choice I ordered the black coffee brown and rose gold all three of them are beautiful they are by far the nicest watches I've ever owned I would say even nicer than my Movado. If you are thinking for a watch for yourself whether business or casual or a gift for someone for Christmas order one of these with the Platinum strap. You won't be disappointed!
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Reviewed in the United States on August 17, 2021
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jonathan
Fort Morgan, US
★★★★★ 4
Make sure it fits
Color: F-Rose Gold
Looks nice
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Reviewed in the United States on May 30, 2026
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Lowell, US
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Adjustable for larger or smaller wristd
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Really pretty. Everyone comments on it! The adjustability is most important as I have a large wrist.
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Patti Banta
Chelsea, US
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Beautiful, But Functional Needs Fixed
Color: F-Rose Gold
The watch is beautiful, but the latch component doesn't snap closed. I'll return the watch.
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k9881
Omaha, US
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Stunning watch, gifted @ Christmas!
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Reviewed in the United States on January 6, 2026

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