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Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know [With CDROM]If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step by step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively,
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.Binding Type: Hardcover
Publisher: Wiley
Published: 04/01/2008
ISBN: 9780470243367
Pages: 202
Weight: 0.80lbs
Size: 8.68h x 5.84w x 0.98d
Review Citations: Reference and Research Bk News 08/01/2008 pg. 151
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★★★★★ 5
Highly recommend
Scent: Unscented
I bought 3 different whipped tallow creams, and this is by far my favorite. It is fast absorbing not greasy at all. I am a cashier and handle a ton of cardboard daily, so my hands dry out fast. This has been a lifesaver for my hands! Will buy more and I highly recommend this product!
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Non-greasy & quick absorbing
Scent: Unscented
Nice cream. Non-greasy. Doesn't smell. Absorbs pretty quickly so not heavy.
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Reviewed in the United States on August 12, 2025
★★★★★ 5
Excema problem, you need to try this
Scent: Unscented
Best cream I ever used for my eczema. Using this twice a day makes a HUGE difference. It's lightweight, and better value than most beef tallow creams. Scent is ok. This stuff really softens my skin!!! You need a use for around a month to see best results.p
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Reviewed in the United States on March 19, 2026
★★★★★ 5
Great
Scent: Unscented
I love this product..makes your skin (face) feel good and look good
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Reviewed in the United States on March 5, 2026
★★★★★ 5
Wow! So moisturizing!
OMGosh, this feels so good on your lips! I just got this today so I’ll have to update if the moisture doesn’t last. But so far it feels nice.
I did have a slight issue with it melting onto itself in the one day it took to get to me. See photos. The tube itself was slightly concave because of the melting. But is still intact.
So far though I love this stuff!
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Reviewed in the United States on May 8, 2026