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- USA
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Ships within 48 hours · Estimated delivery Jul 10 - Jul 15
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Description
This is not* Low Profile Cap Dark OceanThe definitive manifesto piece. The "This is not*" Cap in Dark Ocean is a stark, monochromatic take on our core philosophy. Featuring high contrast white embroidery against a deep, garment washed navy base, this low profile silhouette is a direct nod to the irony of coastal labels. Each piece is finished with signature hand distressed detailing and frayed edges along the brim, ensuring that while "this is not a surf brand," it is built to survive the
The definitive manifesto piece. The "This is not*" Cap in Dark Ocean is a stark, monochromatic take on our core philosophy. Featuring high-contrast white embroidery against a deep, garment-washed navy base, this low-profile silhouette is a direct nod to the irony of coastal labels. Each piece is finished with signature hand-distressed detailing and frayed edges along the brim, ensuring that while "this is not a surf brand," it is built to survive the salt and the streets.
- Heavyweight Washed Navy Cotton
- Low-profile, unstructured 6-panel construction
- High-density "THIS IS NOT A SURF BRAND" white embroidery
- Signature Dark Ocean base with a vintage patina
- Hand-distressed/frayed brim detailing
- Adjustable strap with metallic hardware
- Unisex / One size
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.2 ★★★★★
Based on 2010 reviews
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Product Reviews
★★★★★ 5
Only product that doesn't settle into my pores!
I have so many liquid and powder foundations, you name it I've tried it! They all settle into the pores on my nose to the point where sometimes I almost feel it looks better without makeup. I'm not usually a bb cream person because I have quite oily skin, but this stuff is magic. It is very similar to a silicone based primer, but works better. It has surprisingly good coverage, I just add another layer to problem areas, and spot conceal if needed. However, this doesn't have the best staying power, but none of my foundations ever stay on anyway! So I set it with powder, either loose or even a light layer of a powder foundation and it looks very nice. Also sometimes if I want to wear a different foundation I'll use this just on my nose area sort of like a primer. I am 28 with oily skin, minor breakouts, and an nc20 with a lot of redness, which this evens out, for reference.
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Reviewed in the United States on May 16, 2016
★★★★★ 5
Great Substitute for Dr. Jart Dis-A-Pore
I did a ton of research after my tried and true Dr. Jart's Dis-A-Pore was discontinued. There are rumors that it will return but I'm reluctant to believe that. This product was recommended as a substitute after much research and I thought it was worth a shot. This is the real deal. I was a light-medium with dr Jart and I am the lighter version of this product. I love how it feels on my skin, it's like a matte velvet. I am definitely acne prone even as I approach 30 and redness occurs often. I'm very pleased with how natural and yet polished this product makes me feel and look.
My only complaint would be that $30 is pretty steep for 1 ounce of the product. However, it works and that's what is most important to me!
Update: I've had this product for almost 6 months and wear it almost every day - I would say a little goes a long way and that $30 is totally reasonable considering how long it has lasted!
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Reviewed in the United States on July 6, 2019
★★★★★ 5
Not greasy and no fragrance
Style: Updated Formula
Excellent moisturizer for my sensitive skin.
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Great lotion for very dry skin
Style: Updated Formula
I had a laser done on my face and the products they gave me weren't working. This came highly recommended so I gave it a try. I'm very glad I did! It moisturized my face really well without appearing greasy.
I used the rest when my face got dry from winter (in th midwest).
Felt very rich and smooth. Medium thickness.
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Reviewed in the United States on December 19, 2025
★★★★★ 5
Helps repair skin barrier
Style: Updated Formula
This stuff is amazing! It has drastically helped repair my skin barrier. I had a flare up of dermatitis right before an important event and this helped clear it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
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