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Description
Selling the Invisible: A Field Guide to Modern MarketingSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll up your sleeves, jargon free, accessible style, such as: Greatness May
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 03/20/2012
ISBN: 9780446672313
Pages: 247
Weight: 0.45lbs
Size: 7.40h x 5.00w x 0.80d
Review Citations: Library Journal 12/01/2015 pg. 54
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4.6 ★★★★★
Based on 207 reviews
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Product Reviews
★★★★★ 5
Nice and classy
Size: 8.5" x 5.8" x 1.9", Color: Black
Bought this for my husband for Christmas and he loved it. Super classy elegant well made box. Perfect for bedside nightstand for your watch and rings.
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Reviewed in the United States on December 4, 2025
★★★★★ 5
Nice looking and durable
Size: 8.5" x 5.8" x 1.9", Color: Black
I bought this for my little nephew to put his rocks in and out and to keep them in. It’s perfect and durable.
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Reviewed in the United States on January 12, 2026
★★★★★ 5
Perfect size
Size: 8.5" x 5.8" x 1.9", Color: Black, Size: 8.5" x 5.8" x 1.9", Color: Black
Love the look of leather and metal together.
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Reviewed in the United States on April 30, 2026
★★★★★ 4
Handy small tray
Size: 8.5" x 5.8" x 1.9", Color: Black, Size: 8.5" x 5.8" x 1.9", Color: Black
This tray fits a small side table well. It holds a few remotes and has nice details.
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Reviewed in the United States on August 18, 2025
★★★★★ 5
Valet Tray
Size: 8.5" x 5.8" x 1.9", Color: Black
Perfect!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026