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Description
The Eureka Effect: The Art and Logic of Breakthrough ThinkingFrom Archimedes' discovery of the principle of water displacement while taking a bath to Einstein's Theory of Relativity, from Brunelleschi's development of perspective drawing to the Impressionist revolution, from the taming of fire to the creation of the laser, "breakthrough thinking" that is, a sudden, seemingly unaccountable moment of inspiration has shaped and advanced civilization. But Nature invents, too through evolutionary watersheds like
From Archimedes' discovery of the principle of water displacement while taking a bath to Einstein's Theory of Relativity, from Brunelleschi's development of perspective drawing to the Impressionist revolution, from the taming of fire to the creation of the laser, "breakthrough thinking" that is, a sudden, seemingly unaccountable moment of inspiration has shaped and advanced civilization. But Nature invents, too through evolutionary watersheds like vertebrate mammals and formerly grounded creatures making the leap to flight. How, then, does breakthrough thinking really work? What, if anything, does human invention have in common with biological evolution? Drawing on a rich knowledge of artificial intelligence and cognitive psychology, David Perkins offers a uniquely integrative theory of how breakthroughs occur, along with dozens of delightful mind puzzles and illustrations that will have you quizzing whomever happens to be nearest. B/W line drawings. Published in hardcover as Archimedes' Bathtub. "This cornucopia of brain-teasers tests your mettle, sharpens your skills, and illuminates the mysteries of human problem-solving." Howard Gardner, Harvard University, author of The Disciplined Mind"Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 09/17/2001
ISBN: 9780393322552
Pages: 292
Weight: 0.61lbs
Size: 8.22h x 5.52w x 0.77d
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★★★★★ 5
Great sleep
Color: White, Size: Queen (Pack of 2), Color: White, Size: Queen (Pack of 2)
Finally found a pillow that is comfortable. Tested about 5 until I found the right one. This is perfect for back and side sleepers. Firm, but soft. Just enough filling and great quality. Will hold up for many years.
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Reviewed in the United States on May 24, 2026
★★★★★ 4
Good overall
Color: White, Size: Standard (Pack of 2)
Bought these for our guest bedroom. They are quite overstuffed, so if you like full pillows this will be your thing. As such they are dense and firm. The height is a bit much if you are small framed, but are comfortable overall and stay cool enough to be nice in the summer.
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Reviewed in the United States on February 24, 2026
★★★★★ 5
Finally Found Pillows Everyone Loves
Color: White, Size: King (Pack of 4)
I LOVE these pillows. I bought the king-size set and ended up liking them so much that I want them on every bed in the house.
They’re soft but still supportive, and they actually work for different sleeping positions, back, side, and stomach sleepers. They don’t go flat, but they’re also not overly stiff, which is such a hard balance to find. I throw them in the washing machine which makes them super easy to wash! The size is true to King!
They feel cool and hotel-quality, and the down-alternative fill is great if you don’t want real feathers. I wake up without neck pain, and they keep their shape night after night.
If you’re picky about pillows (like I am), these are absolutely worth it. Comfortable, affordable, and a great value for a set of four.
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Reviewed in the United States on February 4, 2026
★★★★★ 5
Feel perfect, not too soft and not too hard.
Color: White, Size: Queen (Pack of 4)
Incredibly perfect pillows. They feel not firm nor too soft but just right.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Comfortable
Color: White, Size: Queen (Pack of 2)
Omg! I love this pillow. I have a hard time finding pillows comfortable, this is the best pillow I’ve purchased. Definitely worth it!
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Reviewed in the United States on June 1, 2026