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Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!In this book, self made millionaire Phil Towns will show you how he turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year," I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty
In this book, self-made millionaire Phil Towns will show you how he turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. Before I became "Phil Town, teacher of investing principles to more than 500,000 people a year," I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun. So I was tempted to do what you're probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable. The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if you've got your nest egg tucked away in funds--especially the type found in most 401ks--your egg won't get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live that's too small to accommodate your visiting kids. I came to investing as a person who wasn't great at math, possessed zero extra cash, and wanted a life--not an extra three hours of work to do every day. Fortunately, I was introduced to The Rule. Rule #1, as famed investor Warren Buffett will tell you, is don't lose money. Through an intriguing process that I'll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers--and the intangibles--are on your side. If that sounds too good to be true, it's because the mind-set I'll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I'd still be a river guide collecting unemployment much of the year. Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of today's new Internet tools, which drastically reduce the "homework factor." (We're talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And part--maybe the most important part--is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar's worth of a business. What I won't waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.Binding Type: Paperback
Publisher: Currency
Published: 08/28/2007
ISBN: 9780307336842
Pages: 330
Weight: 0.98lbs
Size: 9.18h x 6.34w x 0.88d
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4.2 ★★★★★
Based on 130 reviews
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Product Reviews
★★★★★ 5
great read for underwriters of multifamily deals
Format: Kindle
Rob lays out a succinct and thorough summary of his underwriting process, questions industry standards while sharing his opinions, and discusses risk management and analyses for deals during the underwriting process. Highly recommend for newer and more seasoned underwriters and investors to build or sharpen multifamily underwriting fundamentals and details. He also shares his model as the example.
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Reviewed in the United States on September 27, 2023
★★★★★ 3
Needs more meat
Format: Paperback
A little on the light side of information provided. Some nuggets. OK value.
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Reviewed in the United States on December 16, 2022
★★★★★ 5
Full of useful information
Format: Paperback
As context, I've underwritten about 100 deals and attended some basic underwriting classes. Rob's book was very useful to me, both in helping me gain better skills in underwriting basics (stabilization time period and how unit renovations and rent bumps are modeled/phased-in as well as when to start applying rent escalator) as well as higher level topics, like partnership structures, sensitivity analyses, and judging the returns. In all of these higher level topics I learned several new topics (and calculations to add to my underwriting) and would guess that even experienced investors would pick up a few quality nuggets in these sections.
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Reviewed in the United States on May 27, 2020
★★★★★ 5
A Grounding, Practical, and Surprisingly Reassuring Guide for the Modern College Search
Format: Hardcover
Our family absolutely loves this book, having followed Jeff for many years, purchasing this was an easy choice. We’ve been deep in the college search process for a while now, and like many families, we spent a lot of time trying to balance ambition, fit, finances, outcomes, and the emotional side of it all. “Dream School” was one of the few resources that actually helped us calm down and make clearer decisions.
What stood out most is how realistic and grounded the book is. You'll keep wanting to go to the end to look at the list of schools, but read the book. It doesn’t push prestige for the sake of prestige, and it doesn’t pretend that college admissions follow a straight line. Instead, it helps you think honestly about what a “right fit” really means...academically, socially, financially, and emotionally. For our family, this gave us a framework to rationalize all the moving pieces rather than chasing names or getting overwhelmed by noise from online forums and comparison culture.
As we evaluated schools across different regions, majors, sizes, and price points, this book helped us step back and ask the right questions. It pushed us to think about values and outcomes instead of just rankings. It helped us understand why certain schools felt like better matches, even if they weren’t the ones everyone talks about on social media. Most importantly, it gave us permission to stop second-guessing ourselves and to trust the process we built together.
Anyone going through the modern admissions process knows it can become emotionally exhausting, with hyper-competitive acceptance rates, endless online commentary, and constant chats with ChatGPT, which tells me what I want to hear rather than the truth. This book eased a lot of that stress. It helped our family see the big picture, prioritize what truly matters, and make decisions with confidence rather than fear of missing out.
If you’re a parent or student trying to navigate the college search in a thoughtful, balanced way, I can’t recommend “Dream School” enough. It doesn’t just help you find the right college, it helps you remember why you’re doing this in the first place.
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Reviewed in the United States on December 6, 2025
★★★★★ 5
Parents of HS Students: READ THIS BOOK!
Format: Hardcover
A must-read book for parents navigating the "IVY OR BUST" aspirations of all top-performing high school students. Families simply can not afford the near-100K/year tuition for these institutions. It's unsustainable, and adding soul-crushing debt (before a career is even begun!) is not what parents want for our students. Enter Dream School: a guide to finding YOUR student's opportunity (and less expensive education) amid the noise and rah-rah of aggressive college recruiting. The book is a fast, comprehensive read which gives parents guidance and "permission" to consider schools with less name recognition/lower cost, but with high performance teaching and reasonable return on investment (ROI.) Remember the goal: a college degree for a happy, fulfilled student ready to enter the job market or grad school.
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Reviewed in the United States on September 12, 2025