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Description
Creative Strategy and the Business of DesignOverview: Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential
Overview: “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
ISBN: 9781440341557
Edition: 1
Publisher: HOW Books
Format: Physical
AUK Course: GDES 490
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Sturdy - Easily Adjustable - Works as Advertised
I modified it to fit a small subwoofer under my desk. I flipped the arms, inverted them and screwed it on to the desk. Not the intended use, but it solved my issue perfectly. It's really sturdy, it'll be perfect for mini PC's.
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Reviewed in the United States on February 13, 2026
★★★★★ 5
Perfect for mounting subs!
Love it. Mounted my subwoofer under desk with it.
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Flexibility and clean desk space!!!
Bought three of these for my home office. Two for Synology NAS drives and one for a Mac Studio. The size ranges make this the perfect product to get everything off my desk. A little difficult to install with the desk upright so I suggest turning it on its side or over completely. In my case, I have these in sit stand desks which is great.
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Reviewed in the United States on December 24, 2025
★★★★★ 4
Decent bracket, Non-beveled screw holes cause complications
The screws that secure the mount to the underside of the desk stick out enough to cause the inner dimensions to change. I had to use the next hole down to increase the size of the bracket to accommodate my device, resulting in a less secure mount than desired. If the holes were beveled so that the screws fit more flush with the mount I'd be able to give it 5 stars. But the inner dimensions are not entirely as advertised due to the screws.
Quality is up to standard otherwise, installation is relatively straightforward, price point is fine for a bracket of this size.
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Reviewed in the United States on September 18, 2025
★★★★★ 5
Great mount!
Great under desk NAS mount. Adjustable and sturdy, easy to install. Worked well for my Qnap TR-004 four slot DAS. I used 5/64 drill bit for the holes. Since my desk has a rear lip I reused rear stopper bit as a headphone hanger. I bend it slightly to a hook shape.
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Reviewed in the United States on May 6, 2025