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Психологiя впливу. Psychology Of Influence

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Психологiя впливу. Psychology Of Influencei . Psychology Of Influence ' ', ''? ? . . , , , . The New York Times. ? : , , , , , . , , , . , , . , , , , , . , . , , . 35 , , . ' '? , . : , , , , ; , ; , . , , , , . SPECIFICATIONS: Author: Robert Chaldyny Robert B. Chaldyny . Publisher: Language: Ukrainian Publication Date: 2022 Number of pages: 608 pst Format: Hardcover Width: 145 mm 5,7' Height: 220 mm 8,7' Weight: 620 g ISBN: 9786171296251

Психологiя впливу. Psychology Of Influence

Анотація 'Психологія впливу', Роберт Чалдині

Що може змусити кожну людину сказати 'так'? Як переконувати людей та уникати небажаного впливу? Відповіді шукайте на сторінках цієї книги. Її автор описує методи й закони психологічного тиску й створення конкуренції. Використовуючи яскраві приклади з життя, Роберт Чалдині дає унікальні поради, як викорінити в собі синдром жертви й не потрапити на гачок нав’язливої реклами, а також навчитися самому переконувати й здобувати бажане.

Бестселер The New York Times.

Про що книга?

У посібнику розглядається шість принципів впливу: нагальність, соціальний доказ, поступливість, авторитет, симпатії, дефіцит. Роберт Чалдині досліджує механізми, які впливають на людські рішення в повсякденному житті, бізнесі, переговорах і рекламі. Автор пояснює, чому люди погоджуються на певні пропозиції, як працюють соціальні тригери та чому маніпуляції часто залишаються непомітними.

Чалдині доступно пояснює теорію, поєднуючи наукові дослідження з реальними кейсами, історіями з маркетингу, продажів і міжособистісної комунікації, що робить читання цікавішим, а матеріал — зрозумілішим. Книга не лише показує інструменти переконання, а й вчить розпізнавати й уникати чужих маніпуляцій.

Про автора

Роберт Чалдині — американський психолог, дослідник поведінки та один із найавторитетніших експертів у сфері впливу, переконання й переговорів. Понад 35 років він вивчав механізми людської взаємодії, викладав психологію та маркетинг, а також консультував міжнародні компанії й бізнес-організації.

Чому варто купити книгу 'Психологія впливу'?

Цей практичний посібник давно увійшов до списку видань, які вважають класикою сучасної психології та комунікації. Книга підійде:

  • підприємцям, менеджерам, маркетологам, продавцям, переговорникам;
  • тим, хто цікавиться темою впливу й комунікації;
  • студентам напрямів психологія, бізнес та соціологія.

Книга допомагає краще розуміти поведінку інших і власні автоматичні реакції, а також — впевненіше почуватися в переговорах, продажах, спілкуванні та будь-яких ситуаціях, де важливу роль відіграє переконання.

SPECIFICATIONS:

Author:Robert Chaldyny / Robert B. Chaldyny - Роберт Чалдіні / Роберт Б. Чалдіні

Publisher:Книжковий Клуб Клуб Сімейного Дозвілля

Language:Ukrainian/Українська

Publication Date:2022

Number of pages:608 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:220 mm / 8,7'

Weight:620 g

ISBN:9786171296251

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SKU: 90755439866

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William Pearl
Los Angeles, US
★★★★★ 5
Quality product for the right dog...
Color: Orange
Honestly it's a really cool product well constructed and moves around on its own with several different modes. The design id brilliant with a tough rubber ball that unscrew to expose the element that makes it move in the middle. The dog won't be able to unscrew it but you can if you ever need to replace the ball for any reason but it would take some work for a dog to destroy the outer ball. Almost like "Kong" type material. The ball is about the size of a softball and the element inside is about the size of a golf ball. I thought my dog would love this but she was afraid of it, which is strange because she's afraid of nothing. Anyways I gave it to my neighbor upstairs and she has a yorkshire terrier who plays with it all the time so it all worked out great. Quality product . Good job!
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Reviewed in the United States on March 17, 2026
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Becky Rumble
West Palm Beach, US
★★★★★ 3
Thought it was a good idea but not for my dog
Color: Blue
Seemed great but my dog continued to bark at it. Finally she hid it and I haven’t looked for it.
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Reviewed in the United States on May 30, 2026
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JohnF
Port Orchard, US
★★★★★ 2
Durability
Color: Blue, Color: Blue
won’t give this product 1 star because my dog still had a good time with it for a few hours. After opening and preparing it, I gave it to my dog and it definitely caught his interest. However, when he chewed on it, plastic pieces started breaking off and he began swallowing them. This product is definitely not suitable for aggressive chewers.
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Reviewed in the United States on May 24, 2026
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Anne
Boise, US
★★★★★ 5
Winner !!!
Color: Orange
This amazed us. For perspective, we're talking about a three year old white german shepherd who if he's in the mood, has and can kill a toy within minutes or oddly enough be gentle with furry balls and carry them around as if they are his babies. He's an odd duck. Anyway, since he was a pup, and to this day, he'll play and entertain himself, he'll grab a ball, throw it up in the air, then pounce on it as if it's from outer space. It's really quite cute and funny. Because of those two things I was looking for something interactive that would entertain him and confuse him....let's be honest, watching a confused dog is one of life's great pleasures. I tried two other interactive balls and they were crushed immediately. After reading a lot of reviews, people with german shepherds said this ball actually had a life span. I thought the third time could be the charm and ordered one. Well, I think it actually may be from outer space because he's obsessed with it and hasn't taken a bite out of it. He hasn't once chewed it or even teared little pieces off. The three settings are great. Sometimes he likes one better than another, then forgets about the others. I'll change it up to one he hasn't seen in a while and the whole game starts over again. He'll throw it up in the air as he does with his others, watch it and try to figure out which way it's going to go. And yes, he will pounce on it if he times it right. The size is perfect, it's heavier than your average ball but, that's what make it sturdy. I have to sneak it away when he isn't paying attention to charge it, otherwise he'll sit, stare and cry if he knows it's on the counter charging. It's a lot of fun for all of us. I'm so happy I bought it...... I say give this ball a chance even if you have a beast with killer instincts. I'm buying another for a friends 2 year old golden retriever granddog. Thank you Cheerble.
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Reviewed in the United States on January 9, 2026
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Gromper
Boise, US
★★★★★ 5
Perfect Size for Tiny Dogs
Style: 14" Length Sport Launcher, Style: 14" Length Sport Launcher
Excellent size for tiny dogs who can only manage the tiny tennis balls. The launcher is easy to use, even for my 8 year old. It’s pretty much revolutionized ball time for the dogs and the kids - they actually like taking him out to play fetch now. It’s super light but still lets you toss the balls a lot farther than just throwing it. Great value for your money and it’s helps strong for weeks of repeated used, super durable.
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Reviewed in the United States on March 18, 2026

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