Italic: What gives Typography its emphasis

Italic: What gives Typography its emphasisCondition: BRAND NEW ISBN: 9783721210095 Year: 2021 Publisher: bnb media gmbh, Zurich Description: The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once re sulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse

Condition: BRAND NEW
ISBN: 9783721210095
Year: 2021
Publisher: bnb media gmbh, Zurich


Description:
The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once re-sulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click.




To impart knowledge about this typo-graphic feature and to find a general definition as writing style, the author has compiled style patterns to examine the tangible forms, characteristics and functions of "italic nature". Furthermore, he deals intensively with the historical development of italics from handwriting to digital typesetting. This monograph is the first detailed treatise on this topic, and is aimed at all those who deal with letters professionally or privately